I am a Creative Director currently working at Google. I lead integrated marketing efforts across some of the company’s most high profile new launches, with a particular focus on generative AI.
A copywriter by trade with a depth of global experience, I’m equally comfortable working with the C-Suite or in the edit suite. I developed a bias towards action from many years working in small, creative advertising agencies and learned the dark arts of influencing people within big corporations, through my experiences at Google. The two things I value the most are agility and quality, as you have to be able to move fast, but nobody cares how quick you were if the work isn’t good.
2018 – Present
At Google, I began with a small remit to build a team to launch new products in non-traditional ways, by focussing on being agile, fast and having deep product expertise, the scope and impact of this work has grown exponentially. I now lead a team of art directors, copywriters, designers and animators working across some of Google’s biggest launches, including the launch of Google’s Gemini models, Circle to Search, AI Overviews in Search, the text-to-video model Veo, the Bard rebrand and many more. The work requires collaborating directly with leadership across the company, including the CEO.
Sid Lee
2010 – 2018
I joined Sid Lee Montreal in 2010 to work on Adidas’ London Olympics campaign. The resulting work was named Campaign of The Year by Campaign magazine. After this, I was promoted to creative director and moved to New York to help Sid Lee set up an office there. Within 2 years, I had been made an Executive Creative Director and partner. During this time, Sid Lee enjoyed its most successful period in the US market, working with clients including Apple, Facebook, Smirnoff, Stella Artois, PepsiCo and many others. As part of the US management team, my role went beyond overseeing the creative output and required being deeply involved in setting the business strategy.
Early Years.
Birth - 2010
I grew up in a thatched cottage in rural England, attended the type of boarding school that would be deemed “a bit far fetched” if they made a film about it and then got a Masters in Social Anthropology from Cambridge University. At the age of 21, I moved to Paris and found a job as a strategist in an advertising agency, but soon switched allegiances to copywriting. During this time, I was lucky enough to work in some of France’s biggest agencies and -as one of the surprisingly few English copywriters- I was able to gain a lot of valuable experience in a short time, as I was given far more responsibility than I probably should have.